The aviation industry appears to be either on a threshold of turmoil or is already there. Financial results recently announced by a few airlines points towards deteriorating financial performance. The low cost Spicejet has reported a net loss of Rs. 41.42 crore during the first year of operation on a total income of Rs. 453.15 crore. Jet Airways has reported a net loss of Rs. 45 crore during the first quarter of the current year. This is paradoxical because the financial performance follows on the back of a healthy 25% growth in passenger traffic during 2005-06 which further improved to 40% in the first quarter of the current year. Quite clearly the airlines industry is in the midst of a profitless volume growth, which raises the question whether the industry is headed towards sickness.
In the perception of the market too the aviation industry does not appear to be of great value. Price of Jet Airways shares which; in 2005 averaged Rs.1144.70 is down to Rs. 556.35 in August 2006; whereas during the same period the Sensex moved up from 9397 in 2005 (yearly average) to 11406 in August 2006. Similarly price of shares of Deccan Airways, which debuted at Rs. 148 on June 12, 2006, has fallen to Rs. 75.95 on August 9, 2006. Factors that are hampering profitability and arousing investors’ anxiety are well known; these being, rising fuel and labour costs, stringent competition and rapid entry of new players. In fact how grim the prospect is can be judged by the reported story that Indigo, the newest low cost airline on the horizon, has already budgeted a loss of Rs. 100 crore in its first year of operation. The issue that needs to be discussed is whether there is a malaise that is well set or is it a temporary aberration that the industry is likely to correct itself.
To examine the above issue the study has been divided into three parts. First we analyse the financial performance of a few airlines, this is an attempt to make out whether financial fundamentals are sound or not. Next, we analyse the present context and try to understand the factors that have led to the present growth of the sector and whether these growth drivers are sustainable in the future as well. and finally we examine the current performance of the aviation industry.
To be fair, this is not the first time that the industry is going through turbulence. A few years after the sector had been opened up in the nineties, the industry went into a tailspin due to closure of several newly floated airlines. However, there are two major qualitative differences in the developments then and that which is taking place now. The airlines that came into existence in the earlier period were all full service carriers; the concept of low cost airlines had not yet arrived. To establish both their brand equity as well as market share the airlines competed on quality of service and not on price (i.e.; fares). The image of superior service provider that Jet Airways built up in those days survives till date. Also, the nineties did not witness any significant spurt in passenger growth, which meant that on the demand side the market size by and large remained unchanged while on the supply side capacity was added. Compulsion to provide better and better service inevitably led to increase in cost, in particular variable cost, which put severe pressure on the finances of the airlines and since passenger growth was not forthcoming in the desired volume it led to winding up of several airlines.
Unlike the past, present day Indian aviation is clearly divided into two categories that of full service carriers and low cost carriers. The advent of low cost carriers has resulted in making significant changes in the nature and development of the industry. Low fares have worked in expanding the size of the market; there has been phenomenal explosion in the number of passengers travelling by air. One fall out of the expanding market has been that the airlines now are in a better position to both recover their variable cost and simultaneously offer lower fares. This is reflected in the operating profit that some airlines have been able to make despite registering overall net loss.
Jet Airways
In the case of Jet Airways a distinction has to be made between its domestic and international operation. As the following table shows Jet made profit in the first quarter of 2006-07 on its domestic operation, it suffered losses only on its international operations.
First Quarter Financial Highlights of Jet Airways
(Rs. Million)
| | Domestic | International | Total |
| | Q 1 06-07 | Q 1 05-06 | Q 1 06-07 | Q1 05-06 | Q 1 06-07 | Q 1 05-06 |
| Total Revenue | 14,431 | 12,704 | 2,356 | 750 | 16,788 | 13,454 |
| Total Expenditure | 14,313 | 10,508 | 3,069 | 1,394 | 17,383 | 11,903 |
| Profit Before tax | 118 | 2195 | (713) | 644 | (595) | 1551 |
| Profit After Tax | - | - | - | - | (450) | 953 |
The important point that needs to be noted here is that the profit in the first quarter of 2006-07 is much smaller than the corresponding period of the previous year. Clearly, performance of Jet Airways has declined somewhat this year. There are two performance parameters that point towards the apparent inability of Jet Airways to keep pace with competition. Jet could not match with the capacity growth; while industry capacity grew at 48% that of Jet grew by only 19%. Further, while the industry witnessed 52% growth in passenger, Jet could manage an increase of only 21%. All this resulted in seat factor going down to 73% in Q1 06-07 from 75% in Q1 05-06. But here again there is difference in the performance in the domestic sector and that in the international sector.
In the domestic sector there is nearly two-percentage point decline in passenger load factor and almost four percent decline in revenue per revenue passenger kilometre, as a result gross revenue per passenger has declined by 6%. Add to this a 17% increase in cost per available seat kilometre and the end result is a decline in yield leading to 95% decline in profit. The key factors that have affected performance may be summed as follows:
- Pressure on yields due to excess capacity
- Shift in passenger mix (full fare/discounted fare): 35/65 in Q 1 06-07 vs 65/35 in Q 1 05-06
- Gross yield is lower by 6% over Q 1 05-06. If fuel cost is included then gross yield goes down by 9%.
- Sharp increase in salaries (up by 89%), lease rentals (by 86%) and fuel cost (by 51%)
- Increase in average flying time by 5-10%
- Pressure of competition that would not allow fare to be raised to the same extent as cost
In the international sector though Jet Airways operating parameters show improvement in Q 1 06-07 over that of Q 1 05-06, the airlines continues to register loss mainly due to the following reasons:
- Combined impact of lean season and incremental capacity year-on-year
- Average 20% increase in seats offered per week overall
- Over 50% increase in capacity by key competitors
- Competitive pressure on yields due to fare discounting by incumbents and higher component of origin and destination traffic at lower yields
- Increase in ATF costs; fuel surcharge is in place in almost all sectors
- Prevailing yields continue to be lower than previous year levels
- Low passenger seat factor, as against international average of 75% achieved in the first half of 2006 Jet Airways could achieve only 66%
- The gap between achieved passenger load factor and break even load factor continues to remain very large
There is little doubt that finances of Jet Airways are under pressure. The airline has been much less successful in managing competition than on earlier occasions. Its international operation continues to be a drag on the company finance; the current break even load factor of 94% is too high to infuse any confidence that the airline would be able make a turn around in this sector in the near future. Competition in the domestic sector has intensified manifold. The merger issue with Sahara possibly shifted Jet’s focus away from the challenges being posed by competition. Perhaps too much quality management time was spent in managing a successful merger than on airlines operation. Normally one would have expected Jet Airways to benefit the most from the decline in the performance of Sahara, however, Jet’s preoccupation with other matters has meant that the benefit has gone to airlines like Kingfisher and Deccan. Thus poor performance of Jet Airways in the first quarter can be given the benefit of doubt of being an aberration; there are mitigating factors that work in favour of Jet Airways. First, a single quarter performance is inadequate to reach an absolute conclusion. Second, the domestic passenger market is in the midst of an expansion phase, a phase that is likely to continue till the rest of the year. Third, which is the most important one; Jet has taken note of the wake up call and drawn up a strategy for turn around, which briefly is as follows:
Revival Strategy of Jet Airways
Revenue enhancement
· Enhancement of yield management process
– up-selling to higher fare buckets
– Dedicated on-line booking engines for corporate and travel agents to increase net retention per passenger (target: September 2006)
– Lower 3 fare classes to be available only for on-line bookings (target: September 2006)
– Target of over 25% of total bookings by end FY07
- Focus on increasing corporate deals
- Re-structuring of cargo/courier uplift rates; emphasis on corporate agreements
- Leverage the brand by generating incremental collateral revenues
- Focus on improving revenue per flight
Cost control / reduction
– Re-negotiation of agreements with fuel companies
– Reduction in effective aircraft weight
– Winglets to be installed on existing aircraft in a phased manner
– Increased hedging of international fuel uplift
- Reduction in maintenance cost
- Improved management of non-technical inventory
- Reduction in selling and distribution cost
– GDS costs
– enhanced web bookings
- Reduction in payroll cost and other operating expenses
– Stringent monitoring of other overhead costs and renegotiation of major contracts
Air Deccan
| Sensex For the period: 18-May-2006 to 30-May-2006 |
| Date | Open | High | Low | Close |
| 11 May | 12,631.54 | 12,671.11 | 12,397.02 | 12,435.41 |
| 12 May | 12,400.71 | 12,421.76 | 12,224.44 | 12,285.11 |
| 15 May | 12,272.64 | 12,272.64 | 11,770.76 | 11,822.20 |
| 16 May | 11,861.18 | 11,954.51 | 11,378.96 | 11,873.73 |
| 17 May | 11,962.87 | 12,238.81 | 11,962.87 | 12,217.81 |
| 18 May | 12,163.98 | 12,163.98 | 11,330.45 | 11,391.43 |
| 19 May | 11,549.67 | 11,697.11 | 10,799.01 | 10,938.61 |
| 22 May | 11,071.63 | 11,142.90 | 9,826.91 | 10,481.77 |
| 23 May | 10,590.67 | 10,859.20 | 10,185.48 | 10,822.78 |
| 24 May | 10,830.98 | 11,000.96 | 10,504.59 | 10,573.15 |
| 25 May | 10,520.90 | 10,720.67 | 10,274.93 | 10,666.32 |
| 26 May | 10,735.14 | 11,050.77 | 10,735.14 | 10,809.35 |
| 29 May | 10,855.03 | 10,992.38 | 10,781.61 | 10,853.14 |
| 30 May | 10,886.61 | 10,988.23 | 10,722.92 | 10,786.63 |
It is a matter of unbelievable coincidence that the market started sliding from 18th May, the opening day of the IPO. The Sensex that day fell by a massive 772 points and the downward journey continued right through the month of May during which the Sensex lost over 2000 points in a single month.
There is little doubt that to an extent Deccan’s IPO was a victim of a market correction that came about quite unexpectedly. Ever since the Sensex crossed the 10,000 mark there had been intermittent talks of a possible market correction, but observing the relentless upward climb of the index investors perhaps perceived that the correction would come at a distant date and not now; consequently Deccan was caught unawares. Still the question remains whether even after making discounts for unexpected market behaviour Deccan’s IPO would have performed better. As noted above Deccan’s poor financial performance did not make its IPO a hot favourite with the investors. In the light of the airlines strong physical performance, under normal conditions the IPO no doubt would have been subscribed but was unlikely to be a runaway success. Thus, Deccan’s IPO failure cannot be viewed as failure of the aviation industry or as a commentary on its health; on the contrary it was a combination of unfortunate timing and poor financial fundamentals.
Spicejet
Spicejet has just completed first year of its service and ended the year with a net loss of Rs. 41.42 crore. In the media reports a spokesperson for Spicejet was credited with claiming that the airlines made an operating profit of Rs. 71 crore in the first year, however the audited accounts of the company available at the Bombay Stock Exchange website show that the company made a operating loss of Rs. 34.69 crore during the period 1st June 2005 to 31st May 2006. Spicejet has an equity base of Rs. 184 crore; can this be considered sufficient to successfully run an airline company? At present there is no prescribed capital adequacy requirement for starting an airline company, but in the light of high risk-low margin business model being adopted by most of the newly launched airlines the issue comes up whether for the sake of ensuring a stable aviation industry there is a need to prescribe a minimum limit in this respect.
Indian Airlines
The first quarter financial performance of India Airlines shows that the airline has made operating loss of Rs. 88.5 crore despite showing improvement in physical performance. During 2005-06 the airline made an operating profit of Rs. 100.5 crore. Passenger load factor in the first quarter has gone up by four percentage point as compared to the full year performance of 2005-06. On a pro-rata basis performance in respect of other physical parameters, like passenger carried, available seat kilometres and revenue passenger kilometres, is better in the first quarter than in the previous year. Current quarter’s expenditure has gone up mainly due to increase in expenditure on fuel that now accounts for 36.1% of total operating expenditure compared to 34.7% in the previous year. Proportion of labour cost and distribution cost to total expenditure has remained unchanged.
Air India
Trend in Air India’s performance in the first quarter of 2006-07 is quite different from that of last year. Against a small operating profit of Rs. 9.38 crore in 2005-06, the airline has registered an operating loss of Rs. 195.91 crore during Q1 2006-07 and passenger load factor has fallen by three percentage point. Like other airlines fuel cost has risen sharply in the first quarter and at the current the airline would end up spending nearly Rs. 600 crore more on fuel than last year. Trend in expenditure on labour and distribution expenses has remained the same.
Kingfisher Airlines
During the first quarter of 2006-07, passenger load factor has increased from 59% in 2005-06 to 74%, that is a growth of 25%. If the trend of this quarter continues then the airline will end the year with operating revenue that would be 2.25 times higher than the previous year. The quarter has also witnessed sharp increase in expenditure on cost items, like labour, fuel and distribution, however due to increase in the number of passenger carried expenditure on per passenger basis has come down in respect of labour and distribution and gone up by only 10% in respect of fuel.
Key industry characteristics and Growth drivers
Current Status | Future Outlook |
Key industry characteristics Under-penetrated markets Despite recent growth in air passenger traffic, India continues to have relatively high under-penetration of air services. According to the CMIE, domestic air traffic in the year ended March 31, 2005 reached 20 million. | For a country with a billion plus population, this amount to an average Indian making 0.02 trips per annum, which is one of the lowest in the world, compared to an average of 2.02 trips per person per year in the United States for the same period. Consequently, there is a high level of potential demand that may be generated as the Indian economy grows and air travel becomes more affordable for a larger population. |
| High fixed cost operating environment | Situation is unlikely to alter in near future |
Regulatory framework | Conditions should substantially remain the same |
| Infrastructure constraints | |
| Relatively limited reach across the country | |
Demand Drivers High economic growth | The Approach Paper to Eleventh Five Year Plan has set the growth target at 7.5% per annum. However, there are many who believe that in reality growth may be in excess of 8%. Either way growth prospect for the eleventh plan look to be positive and therefore it would be reasonable to expect that air transport will grow at 15% or more. |
| Rising disposable income and affordability | |
Growth in tourism | According to the World Travel & Tourism Council India 2004 report, domestic tourists visits in India grew by 19% from 309.0m to 367.6m in fiscal 2004. During the same fiscal domestic air travel has grown by 13% while in fiscal 2005 domestic air traffic registered a growth of approximately 27%. The same source has predicted that travel and tourism expenditure in India is expected to achieve an annualised real growth rate of 8.8% over the 10-year period from fiscal 2004 to fiscal 2014. |
The emergence of low-cost carriers | |
Current Performance of the Aviation Industry
In this section we examine the current performance of the aviation industry for a few selected parameters.
Parameters | Indian Airlines | Air India | Spicejet |
| | 05-06 | 1st Qr 06-07 | 05-06 | 1st Qr 06-07 | 05-06* | 1st Qr 06-07 |
| Pax load factor (%) | 67 | 71.1 | 66.2 | 63.1 | 83.72 | 88.25 |
| Pax carried (million) | | | | 1.17 | 1.16 | |
| Available seat kilometres (million) | 16256 | 4185 | 30965.5 | 8219.5 | 1414.42 | 662.57 |
| Revenue per pax (Rs) | 7657.58 | 7313.91 | 20056 | 18523 | 2671+ | 3030+ |
| Down by 4% | Down by 8% | Up by 13% |
| Labour cost per pax (Rs) | 1595.43 | 1609.26 | 2051.98 | 1908.38 | 308.07 | 296.56 |
| Up by 0.01% | Down by 7% | Down by 4% |
| Fuel cost per pax (Rs) | 2616.36 | 2790.65 | 6921.92 | 7864.64 | 1276.22 | 1439.43 |
| Up by 6% | Up by 14% | Up by 13% |
| Distrbn. cost per pax (Rs) | 419.78 | 413.30 | 1194.60 | 1177.48 | 158.11 | 155.03 |
| Down by 1.5% | Down by 1% | Down by 2% |
| Kingfisher | Jet Airways | |
| | 05-06 | 1st Qr 06-07 | 05-06 | 1st Qr 06-07 | 05-06 | 1st Qr 06-07 |
| Pax load factor (%) | 59 | 74 | 72 | 72.9 | | 62 |
| Pax carried (million) | 1.23 | 0.62 | 9.56 | 2.81 | 2.95 | 0.68 |
| Available seat kilometres (million) | 1963.94 | 839.68 | 13300 | 4037 | 5054.95 | 1353.04 |
| Revenue per pax (Rs) | 3719.81+ | 4120.91+ | 6417 | 5974 | 6060+ | 7569+ |
| | Up by 10% | | |
| Labour cost per pax (Rs) | 623.92 | 519.06 | 593.20 | 815.30 | 694.92 | 751.10 |
| | Down by 20% | | |
| Fuel cost per pax (Rs) | 1920.50 | 2108.91 | 1756.17 | 2084.69 | 2342.37 | 2916.05 |
| | Up by 10% | | |
| Distrbn. cost per pax (Rs) | 176.13 | 162.01 | 809.62 | 733.09 | |
| | Down by 9% | |
- · Jet made profit in the first quarter of 2006-07 on its domestic operation, it suffered losses only on its international operations.
- Jet Airways reported loss in the first quarter of 2006-07 can be attributed to two factors
- The key factors that have affected Jet Airways performance are pressure on yields due to excess capacity, shift in passenger mix (full fare/discounted fare); Pressure of competition that would not allow fare to be raised to the same extent as cost.
- There is little doubt that finances of Jet Airways are under pressure but that has more to do with a lack of foresight and a general lack of direction witnessed in recent period than any inherent financial shortcomings of the company. To begin with, quality management time was spent on the Air Sahara deal. This was a time when the airlines managers should have been working out ways to counter the aggressive low cost airlines. Players like Kingfisher, Air Deccan, and Spicejet have cashed in on the trunk routes, which used to be milked by Jet Airways for almost a decade in a duopoly market.
- The most encouraging aspect in this whole episode is that Jet Airways has not chosen to stay in denial mode and believe that nothing is wrong and as such nothing needs to be done. They accepted the reality and subsequent to the first quarter result Jet Airways has put into operation a revival plan to regain the lost ground. Hopefully, subsequent quarters will witness better results.
- Deccan’s IPO was hit by a combination of poor timing and poor financial performance. Deccan’s balance sheet showed two consecutive years of negative net worth. Seen in conjunction with Deccan’s revenue model of low margin the investors had doubts whether the company would be in a position to wipe out the deficit in the near future. Due to these reasons, even during the pre-launch period Deccan’s IPO did not receive a favourable response from the investing public. Start of the bear run on the day of the launch of the IPO, of course, further worsened the situation. To conclude, Deccan’s IPO failure cannot be viewed as failure of the aviation industry or as a commentary on the industry’s health.
- There are several factors that have contributed to the present spurt in growth of the aviation sector. On the demand side factors like GDP growth, under penetrated market, rising disposable income, growth in tourism will continue to operate in the immediate future as well. On the supply side factors like infrastructure constraints, high fixed cost operating environment, relatively limited reach across the country are likely to ease in the course of the eleventh Plan. Thus, both on the demand as well as supply side there are strong reasons to believe that growth in the aviation sector will last for some time.
- Problems that are currently facing the aviation sector are high fuel cost, rising cost of operation, an inability to raise fare due to tough competition, high fixed cost. These are serious problems that have the potential to cause a market disruption. Analysts have been talking for some time about a possible shake out, but when or how soon and which airline/s no one is able to predict. Two things are certain though, at the current fare level running a airline is getting increasingly difficult, much sooner than later the airlines, particularly LCAs, will have to raise fare, whether they do it either by imposing some kind of a surcharge or by revising the basic fare is a matter of detail for airlines to decide. And secondly, only those airlines that have adequate capital to back up their operations will manage to survive competition.
- One of the reasons for high fixed cost is high airport charges. Though airport business is being gradually opened to private sector but it is not going to undo the monopoly nature of the business, the present policy will only affect ownership. In the absence of competition monopoly pricing will prevail. As has been explained above due to low operating margin high fixed cost affect LCAs the most and yet they are the ones who are going to be drivers of future growth. For bringing down airport charges setting up of secondary airports or secondary terminals in existing airports can provide a solution.
- High labour cost is primarily due to shortage of trained manpower. One way to tackle the problem would be to promote tie up with institutions like IITs and others for running courses relevant to aviation. This would besides ensuring production of good quality manpower be more economical than setting up of independent aviation universities and less time consuming as well.
- Regarding fuel cost, two options are available. One would be to allow airlines to enter into price hedging arrangements for fuel supply. The other is recalibration tax burden on ATF. The two options are of course not mutually exclusive.